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Finding Jobs on Twitter
Can Twitter Get You Hired?
We hear so much about social media in the hiring process these days but sometimes it is hard to figure out how to use it to your advantage. Can Twitter get you a job in Ottawa? If so how? What do you need to do? How can you possibly squeeze your resume into a one hundred and forty character tweet?
No, you can’t squeeze a resume into a tweet, but there are many ways that Twitter can help you and several ways that it can hurt you. It is in your best interest to be aware of both.
Cons of Twitter
Just like with any other social media you need to be careful about what you post on Twitter if you want to use it as a job hunting tool. Even if you do not use it for job hunting but you have an active Twitter account, keep in mind that your potential future boss just might look you up and follow you to see what kinds of thing you are posting. Stay away from controversial subjects or opinions.
These days, hiring managers are using Twitter in the same way that they use sites like Facebook to evaluate a candidate’s professionalism online. Tweeting about sports is fairly safe but stay away from anything you would not bring up in an interview such as politics, religion or other personal beliefs and don’t insult others or post immature material and pictures.
Pros of Twitter
There are as many if not more pros to using Twitter in your job search as there are negatives. You just need to know how to approach it and what to expect. Build your Twitter profile by using your real name, a professional looking picture, and in the description place a short and concise summary of the kind of job you are looking for.
Try to follow the companies that you would like to work for. This is an excellent way to get information about what is going on in these companies that you can use either in your Tweets or in the interview process. You can gain information that you can then use to tailor your cover letter specifically to the company.
If you can indicate in your cover letter and/or in a Twitter conversation with the company that you understand not only the business of the company but the culture as well, you will be ahead of your competition.
You can hold a private conversation with a hiring manager who chooses to follow you. Just don’t overdo it if you are sending messages back and forth with a manager who is following you. Sending messages on Twitter today is like leaving phone messages yesterday. Do not badger a hiring manager.
Linked-In is still the primary social media site for hiring managers but Twitter is gaining ground in different ways. Twitter works better for the entry level and mid-level positions that are worked remotely or in other words, use telecommuting. The more mainstream the position is, the less likely you will hear about it on Twitter.
Use hashtags (#) to push your message and sharing of interesting information in your field of endeavor. This is one way that you can get noticed by companies for the more mainstream jobs. Using the # indicates that the next word is a search word and will show up in the tweets of anyone searching for that word.
So if you are an industrial engineer looking for work you might tweet your friends with something like “hey guys, your favorite #industrial engineer is #job hunting.”
In conclusion, keep your profile professional and list your career goals. Watch what you tweet. Follow the companies you would like to work for and the hashtags around job openings. Follow hiring managers if you can. Don’t badger managers with tweets. Finally, put out information that is useful and thoughtful in your field and managers who are following you or the hashtags you use will see you as a contributor and not just a lurker.